Yanyong Thammatucharee

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PRESS RELEASE
Accounting your way to Business Success
When Controller’s FOCUS, business can only boom.

Neatly organised, condensed, and packed full of useful tips, YanyongThammatucharee’s The Effective Controller challenges the stigmas of monotony and tediousness attached to the accounting world. We are thrown into a world of strategy, crisis control and organization, where it is hard to keep up. Thammatucharee offers a solution, the ControllerFOCUS model, a line of attack that was created out of twenty years of accounting experience, to assist Controllers in every aspect of their work.

The ControllerFOCUS model highlights five key strategies that aim to increase the effectiveness of the Controller, improve the successes of the company, ensuring its survival in an ever changing world. Thammatucharee five strategies include: Looking to Future Prospects, Understanding Business Operations, Ensuring the Control Effectiveness, Utilizing the Corporate Resources and System Continuous Improvement.

Thammatucharee displays a real situation into which these five key strategies are put into practice. The author paints an in depth picture of the thoughts and mindset of a Controller that has entered a company on the brink of crisis. Based on his own real life experiences, some sections take their form as a diary.

Working in a manufacturing company in Thailand, Thammachuree must set up a new accounting team, strengthen the internal control system, and improve upon the company’s high operating losses. In The Effective Controller not only does he develop a new exciting concept, but he enables us to see it in working action. We are delivered humble and honest accounts of the problems that Controllers face, but in accordance are given practical and genuine solutions and secrets to success.

The Effective Controller relates to every member of the accounting team, offering useful tips to junior auditors and accountants. Every aspect is discussed, from the importance of team work to the satisfaction of individual goals. Thammatucharee’s wealth of experience will enable the Controllers out there to develop a wealth of their own, as long as they FOCUS their way to success.

The Effective Controller in the 21st Century: Accounting Strategies for Business Management